Will Sellar

Will is a Principal at Wiggins Limited, a private investment company focused on early-stage New Zealand businesses.

With more than two decades of investment and governance experience, Will has worked across a broad portfolio of growth companies including sports & leisure, technology and financial services. He brings deep expertise in capital allocation, governance oversight and long-term value creation.

Will also holds board and advisory roles across multiple organisations and has a strong interest in sustainable strategy and impact-led investment.

His commercial and governance perspective strengthens the Foundation’s financial oversight and long-term sustainability as it continues expanding access to community football across Aotearoa.

Will joined the Foundation in February 2026.