Who we are

Daniel Alford

Project Coordinator

Daniel joined the Football Foundation as a Project Coordinator in September 2025 and will continue this role for a 12-month internship.

He comes to us from Loughborough University in the UK, where he is studying for a Bachelor of Science: Sport and Exercise Psychology degree. Daniel has a keen interest in data analysis and research studies, as well as understanding how psychological frameworks and phenomena affect the performance of players and coaches.

Daniel has a passion for sport, and it has been a key aspect of his life from a young age. He joined cricket teams from the age of six and played county level cricket for Devon in his youth. As well as finding an interest in football, basketball and golf; he’s always looking for new sports to play and teams to join.

Through this internship, Daniel aims to gain valuable insights into how the New Zealand Football Foundation operates and the footballing landscape across New Zealand. He wants to contribute to work that tackles social causes and improves the accessibility of football to everyone nationwide.

His role will focus on managing the Foundation's e-newsletter, developing donation and fundraising campaigns, grants, research and supporting the online digitization project.

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Our Trustees

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Our Team

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Neil Coventry

CEO

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Stephen Baggaley

IT Manager

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Izzy Mitchell

Project Coordinator

How you can support THE new zealand football FOUNDATION

The more money we bring into the Foundation, the more we can help football and footballers, no matter what level they are playing at, in New Zealand. Any amount – large or small, regular or one-off – can make a massive difference to our game.

Invest in the Shirt

Get a special Football Foundation All Whites replica shirt with your name and preferred number on the back.

Invest

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Starting Line Up

Our men's and women's Starting XI were the people who were the first to provide the New Zealand Football Foundation with generous donations of at least $20,000.

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Make a Donation

The more money we bring into the Foundation, the more we can help football and footballers

Donate Today

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Bequests & Endowments

Bequests can be gifts of personal property, money, stock, bonds or valuables which are directed to the Foundation by the provisions in your will. Endowments benefit football by making the Foundation a beneficiary of your endownment fund.

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Our Partners & Supporters

Every team needs supporters. At the New Zealand Football Foundation we are so grateful for our partners who believe in Football For Good just as much as we do. They know the power of sport to make real change in society and they are committed to helping us do the māhi to support our communities. The generosity of our partners is crucial to enable us to support so many worthy projects.